Work

Created in-house by Paramount Brand Studio, this Ru Paul’s Drag Race campaign sponsored by bubly featured an on-air QR code that drove visitors to a fictitious business microsite. I owned development, working closely with designers to define a responsive framework and with marketers to integrate trackers and address client requests.

I was tapped to develop a system of ad-served sports betting units to facilitate first time deposits at a partner’s online sportsbook. In collaboration with multiple app, data, and site groups, I leveraged the strongest features of existing internal and 3rd party infrastructure, ultimately landing upon a single, per-state “multi-tag” that universally serves a complex variety of placements, delivering real-time odds as contextually as possible across any given league, team, or game.

During my time with the ViacomCBS Marketing Innovation Team, I developed a series of templated simple game experiences to be made available as sponsored packages on the Nickelodeon home page. Leveraging an extra-expandable Skybox and house IP, this hero example was featured heavily in sales decks and led to several completed deals.

As part of an annual tournament sponsorship, AT&T takes full share of voice within CBS Sports’ bracket games, anchored by a user-specific ad experience via Skybox. Through an integration with the Fantasy Sports team, I developed a dynamic creative where one of a trio of videos are served to users, each providing praise or encouragement, depending upon their bracket standing. To further the messaging, a user’s name and correct pick count are overlaid seamlessly in sync with the video’s playback, for a truly personalized experience.

Using Snickers’ brand kit, I developed a dynamically populated banner to sass fantasy football players. With targeted phrases generated from each user’s (and their opponent’s) team name and league record, iterations of this creative prove popular year after year.

I created a skinned Cyberpunk theme for GameSpot to coincide with the game’s long-awaited launch. With a toggleable preference, the takeover injected an altered dark mode skin that persisted site-wide.

To drive affiliate marketing revenue, I designed and developed an ad-served native shoppable solution for CNET. Leveraging an editorially curated product API, this responsive unit appears between articles, displaying relevant products with referral links across dozens of consumer product and app categories.

As a contractor on the Sales Animation creative team at Google, I designed and developed several interactive YouTube masthead takeovers per quarter. Since replaced by simple video ads, these (like the team) hail from a bygone era.

Now ubiquitous to any real estate posting, Matterport was unknown when I helped design and fully developed their first marketing and ordering website. Powered by Wordpress and Stripe, it showcased immersive demos and multi-industry use cases for the breakthrough 3D imaging tech.

I developed a Wordpress-based site for the Children’s Creativity Museum in San Francisco. With a full-featured desktop experience to plan a visit and a mobile companion to bring along, creativity.org featured a colorful, fully-custom theme with rich illustrations and thoughtful animations throughout.

A 2012 Webby Awards Cultural Institutions Honoree.

I developed a website for Worldreader to share their mission, accept donations through a partner API integration, and recognize donors via a dynamic public wall.