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After nearly 8 years of switchbacks and increasingly unstable terrain, my trek up Paramount Mountain wrapped in late 2024.
Lately, I'm exploring new trails, but that journey is worth revisiting…
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Creative Developer CBS Interactive
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2017/02 : The Beginning
I set off, taking ownership of in-house creative development across CBSi's entertainment, sports, and news sites.
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2017 : Skybox
This aptly-named display unit debuted on cbssports.com. In a multi-team effort with ad ops and site devs, I designed, developed, and templatized the whole of the visible product.
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2018 : Studio61
After joining forces with a sibling design team, I took on creation of bespoke branded content sites and added CNET properties to my remit.
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2019 : Skybox v2
I completely rebuilt and replatformed our flagship product, making it more dynamically capable, while simplifying creative build, updates, and trafficking.
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Web Developer ViacomCBS
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2020 : Sportsbook Integration
I leveraged the underpinnings of Skybox to develop a fully dynamic, data-driven ads ecosystem, powering a complex array of partner placements throughout the portfolio of CBS Sports sites and apps.
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2021 : Marketing Innovation
After migrating to a product-focused team, I established a collection of industry-specific creative templates and launched kid-friendly formats on nick.com.
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2022 : Video R&D
I explored mobile shoppable video, dynamically served sequential creative, second screen companions, and interactive streaming ads.
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Senior Web Developer Paramount
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2023 : Paramount Brand Studio
New company name, new team, and new opportunities beyond ad creative, including sponsored microsites and event web apps.
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2024 : Marketing E-Mail Overhaul
I built a self-serve, modular email templating system, unifying design and structure across all sales communications.
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2024/09 : The End
Caught in an avalanche of layoffs, it was suddenly my turn to exit the mountain.
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